Ad Agency, Business

About José Borghi and Brazilian Advertising Industry

José Henrique Borghi is a famous personality in the advertising industry in Brazil. He is the founder of Mullen Lowe agency, a firm providing advertising services in Brazil. He is the brain behind great ad campaigns such as the Mammal of Parmalat, Sazon and others. José Borghi made up his mind at an early age to be an advertisement specialist, although he did not imagine he would be successful as he is today.

Establishment of Mullen Lowe Brasil

José Borghi graduated from PUC Campinas in Advertising and Propaganda. He began his career in 1989 at Standart Ogilvy agency, but later moved on to work for other agencies like FCB, DM9/DDB, among others. He partnered with Erh Ray and opened their own BorghiErh agency. José Borghi of Mullen Lowe ad agency emphasized that they started business from scratch with no bank, investors or godfather. This inspired and motivated the two entrepreneurs to even work harder to ensure the success of their agency. In 2006, the growth of the agency was great and José Borghi split the leadership of the firm with Erh Ray and learn more about Borghi.

Achievements of José Borghi

The agency continued to grow and expand at both local and international platforms. Recently, the agency merged with Lowe & Partners and a new agency Mullen Lowe was formed. Borghi and Andre Gomes became co-CEO of the new advertising firm. Mullen Lowe has become very popular ad agency in the Brazilian advertisement industry. The entrepreneur cites his effort and hard work as the main pillar of his great success. Borghi has generated major advertisement campaigns for large companies in Brazil and abroad. Some of the companies include Unilever, Fiat, Bunge Group, American Express, Itau, Coral Paints, Delta Airlines and others. Indeed, José Henrique Borghi has accomplished a lot since joining the Brazilian advertising industry, and he is still on course to achieve even greater heights.

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1 comment so far.

  • Noa Hayes

    I think that he has been able to transform his business into a global brand in recent times and that is because of the level of efforts and ideas he has inputted into it. Although do my assignment online melbourne provides a better view on the improvement that the Brazilian advertising industry is experiencing since Jose joined them. Many would agree with me that its down to creating value that defines how fast you strive in business and over time Borghi has been trying to improve the way things are done and that is a contributing factor to the recent success story.

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