Businessman, Real Estate

Jose Auriemo Neto leads JHSF to become Brazil’s number-one developer

Over the last 20 years, Brazil has rapidly began catching up with the first-world. The country that was once known as a stagnant malarial swamp is quickly becoming one of the playgrounds for the global rich. This radical transformation has been primarily due to the ability of the country to build some of the most stunning, state-of-the-art built environments seen anywhere in the world. No one has been more instrumental in affecting this profound change then JHSF Participacaoes.

Run by its CEO, Jose Auriemo Neto, the firm is undertaking some of the most ambitious projects and Latin American history. Under Auriemo Neto’s vision and leadership, JHSF Participacaoes has constructed such incredible properties as Parque Cidade Jardim, a sprawling, high-end luxury complex featuring nine residential condominium towers, for Class A office space towers a movie theater in Brazil’s most luxurious shopping center. Even as his critics were calling him crazy, Auriemo Neto had the vision to see that the Sao Paulo metro area could easily sustain such a world-class facility as Parque Cidade Jardim.

This single property has done a great deal towards attracting global capital to the Sao Paulo area, providing a place that the global rich would recognize as being right at home in such cities as Dubai, New York or Hong Kong. But the extent of JHSF Participacaoes’ development vision is not restricted merely to Parque Cidade Jardim. The company has probably done more than any other real estate firm in the country to bringing both jobs and an influx of capital to Brazil. Through its creation of the General Motors Brazilian Proving Grounds, a gigantic automotive testing center located just outside of Sao Paulo, JHSF has brought hundreds of thousands of jobs to an area that had previously suffered from deep unemployment and intractable poverty, thus lifting the area into the realm of the solidly middle-class.

JHSF Participacaoes has also been involved in the creation of luxury properties from Manaus to Salvador. It is one of the only firms that have consistently been able to create successful world-class shopping centers throughout the country. Many of it developments now feature outlets for the most coveted brands in the world, including Luis Vuitton, Reebok Academy and Cinemark mega-theaters. These are just some of the contributions of JHSF Participacaoes has made.

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