Beauty Care

Lime Crime and Tengram Capital Team Up to Dominate Freedom of Expression Through Beauty

A trendsetter in the cosmetic industry, Lime Crime is best known for its vibrant yet whimsical vegan products. Since its founding in 2008 by entrepreneurs Doe Deere and Mark Dumbelton, the company has quickly become a favorite for cruelty-free conscious consumers. Lime Crime runs on creativity and innovation, standing out in the digital world. The company’s creative team has set trends that have made a large impact on the beauty industry- namely, its range of rainbow shade Unicorn lipsticks and Velvetine ultra-matte liquid lip colors. Lime Crime also recently expanded their creative efforts, delving into the field of hair color with the similarly named Unicorn Hair. With products promoting the ultimate degree of freedom and self-expression, it’s no surprise that Lime Crime has taken the world by storm.

After blowing up on the international hair and make-up scene, it has been acquired by the private equity firm Tengram Capital Partners- a leader in its field. Tengram is known for successfully focusing on consumer and retail companies, and they aim to take Lime Crime to the next level. Stacy Panagakis has taken the helm as CEO, promising to continue to support Lime Crime’s growth strategy. Under this leadership, Lime Crime hopes to create a broader selection of products and enter the world of retail, all while continuing to build their website, the flagship of their digital brand.

Lime Crime is truly a modern, millenial brand with an empowering message for women everywhere. Spreading self-love, happiness, and freedom of expression with their brightly colored products, all while being mindful of their production methods, has allowed for exponential global reach and growth- and they don’t plan on hitting the brakes anytime soon. Their values of boldness, creativity, experimentation, and fun resonated strongly with the partners at Tengram, and all parties are excited for what the future holds.

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